Coletivo Morfeu (posters, programming and publication)
“Morfeu” is a collective created and formed by friends as part of a college project, based on Debord’s “The Society of the Spectacle”. Its visual identity was developed, along with the promotion of the group’s programming (posters and social media) and a multivolume publication that documents it all: Morfeu’s literary and cultural references, purpose, positioning, identity and activity.
The photograph used is “Shopping Plaza 2” (2015), by Alex Prager.
Drawing inspiration and strength from Debord’s situationist ideals, Morfeu seeks to analyze and deconstruct the “society of spectacle”, where image, conformism, interpassivity and, above all, tiredness prevail. Articulating situationist and original methods, we call for the abandonment of the “dream” by which we live, that is nothing but a permanent and alienating sleep.
Street posters for Morfeu’s short film screening & talk “Anestesia Geral”.
Three creatures were designed and built. They are present throughout the collective’s identity and actions: as a mirror of those who created them and those who observe them. Puppets without names, just numbers (creatures 1, 2 and 3), used and not alive, participants in a show that transcends them.
Morfeu’s collective publication, consisting of 4 volumes: act I, act II, act III and act IV.
Act I: Morfeu’s purpose, positioning and referential universe.
Act II: Morfeu’s early wanderings and graphic experiments.
Act III: Morfeu’s identity, programming and promotion.
Act IV: Morfeu’s final reflections.
Morfeu’s manifesto graphic expression and social media.
A teaser was created for the collective. In it, we see images from the film adaptation of Debord’s “The Society of the Spectacle”, multiplied and juxtaposed to various quotes from the work. Debord’s words echo and crush: «In societies dominated by modern means of production, life is presented as an immense accumulation of spectacles».